By Lucie Scholz
The aim of this paper is to research from a advertising perspective the mechanisms which helped Barack Obama flip the sport round – opposed to preliminary odds. For this objective, we are going to to begin with take care of the theoretical bases of name administration. we'll study intimately the attribute good points of a model with the intention to resolution the query as to what volume the comparability of President Obama to a model is justified. The subse-quent research of the features of a model has the aim to give an explanation for in what means manufacturers are in a position to expanding a product's (or person’s) perceived worth to the client (or voter).
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Branding in Politics: The Use of Branding Techniques in Barack Obama’s Presidential Campaign by Lucie Scholz